Nurture Leads From The Builder Channel with Automated Marketing Programs
Convert More Hand Raisers with Drip Marketing Programs
Stay in Touch With Your Prospects While They are in Their Decision-Making Cycle
Most marketers recognize that prospects who visit a trade show booth or visit a website may not be ready to buy. The more expensive the product or service, the more complex their decision-making process will be and the more protracted the time frame. The customer’s funnel may include things like performing research, visiting booths, checking references and reviews, trials and demos, receiving proposals and more.
In spite of this knowledge, many companies take the “leads” that come in from these channels and pass them off to dealers, distributors or sales for follow-up. Applying sales pressure before the prospect is “sales ready” can actually produce worse results than doing nothing at all.
Enlightened marketers see the need to leverage this lead data to communicate with the prospect and actually move them through the funnel until such time that the prospect is “ready to buy.”
PrintComm can help you create automated marketing programs that will help you stay top of mind, position your company as a viable alternative and provide opportunities for prospects to engage.
Nurturing programs for trade show leads and website visitors can include automated email, direct mail and social media channels–all with appropriate landing pages. Need help cooking up an effective marketing automation program? PrintComm can help.
PrintComm has almost 20 years experience publishing magazines for home builders and helping building suppliers. We understand the way building products are marketed and distributed, which enables us to help building supply marketers in a way few others can. In addition to association publishing and print services, we offer a broad range of services and consulting expertise so that we can help building supply marketers execute effective multi-channel marketing in the builder channel. We are members of NAHB and the DMA, an interesting combination. To learn more about how we might be able to help you, browse this site or visit printcomm.com, the companion site for PrintComm.
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